Diversification
Just like in playing the stock market, diversification is important when "playing" internet marketing.
Today is a prime example of that for me. My biggest money making site got dropped like a rock in Google's search results today (for no apparent reason that I can find, probably just the usual shuffle, unfortunately for me this shuffle is going to cost me a lot of money.) It went from #1 for it's primary keyword to the 30s (no not #31, I don't think it's the 30+ penalty as the site still ranks #1 for it's domain.)
This is such a good example because despite the fact that my #1 money making site going down significantly in the search results is a big blow to my income, it's not the end of the world. For one thing I can still use Pay Per Click
to drive traffic to that website but more to the point I also have many other websites that are still bringing in money.
On the other hand I think it's important to strike the right balance. Trying to do too many sites leads to low quality sites and a difficulty in keeping track of all of the sites. Perhaps start off with about 5 websites and then go from there.
One thing you can do (and something I've started to do) is to become the SEO/webmaster guy and let other people be the content creation guys. For example what if I know a guy that is really into the Chicago Bears. Why not make a Chicago Bears blog site where I take care of all of the SEO and monetization and let him take care of all the content. Then you can split the proceeds with him. With this sort of situation you can have a lot of websites/blogs but still be providing high quality content.
Today is a prime example of that for me. My biggest money making site got dropped like a rock in Google's search results today (for no apparent reason that I can find, probably just the usual shuffle, unfortunately for me this shuffle is going to cost me a lot of money.) It went from #1 for it's primary keyword to the 30s (no not #31, I don't think it's the 30+ penalty as the site still ranks #1 for it's domain.)
This is such a good example because despite the fact that my #1 money making site going down significantly in the search results is a big blow to my income, it's not the end of the world. For one thing I can still use Pay Per Click
On the other hand I think it's important to strike the right balance. Trying to do too many sites leads to low quality sites and a difficulty in keeping track of all of the sites. Perhaps start off with about 5 websites and then go from there.
One thing you can do (and something I've started to do) is to become the SEO/webmaster guy and let other people be the content creation guys. For example what if I know a guy that is really into the Chicago Bears. Why not make a Chicago Bears blog site where I take care of all of the SEO and monetization and let him take care of all the content. Then you can split the proceeds with him. With this sort of situation you can have a lot of websites/blogs but still be providing high quality content.
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